Competitor Research

Finding out information about competitors strengths and weaknesses in order to understand who else offers a similar type of product locally as well as online, as well as their pricing points, delivery charges, customer ratings, and product differentiation data.

Analysis of this information in relation to a company's existing or proposed product range, for example, helps the business to clarify what sets their product apart from the competition, verify their product pricing and positioning within the marketplace, and potentially identify opportunities and gaps in the market that they could exploit.