Market research

Market Research

Finding out information about a business's existing or potential customers. This is achieved by reviewing data already collected by your business about its current customers, carrying out demographic, geographic and other desk research on your market sector and potential customers, or through directly asking your customers their opinions on your business and its products or services through surveys.

CASE STUDY

A company running a number of holiday homes wished to understand the peaks and troughs in bookings for their property portfolio as well as the origin and characteristics of their booking clients. They wished to compare this information with data provided by Google Analytics of customer activity on their website.

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